CV

Personal Statement

I am a diligent, innovative and motivated employee. I have experience implementing an online strategy for an established business involving creation and growth of an e-commerce solution for multiple brands and the introduction of relationship e-mail marketing to maximise lead conversions and ultimately sales. I am educated to Masters Degree level with a thorough understanding of business practices. I have the skills, knowledge and experience to take a project from conception to realisation.

Expertise  

  • Organisational skills:  I have excellent time management skills and prioritise my work effectively. I frequently work independently using my own initiative. I work well under pressure and always meet deadlines. I work efficiently within budgetary constraints; always being mindful of producing the best quality web experience for the minimum spend.
  • Communication skills: I am a confident communicator at all levels. I have good listening skills. I can express myself orally in a clear manner. I write concise, well-structured  and informative web content. I am particularly adept at communicating technical ideas and concepts to a non-technical audience at any level of an organisation .
  • Leadership and Teamwork skills: I have been responsible for managing both external contractors and internal staff members, currently managing a team of three. I have an understanding of how teams work and how to get the best out of a team by creating a nurturing and supportive environment.

Experience

Group E-commerce Manager
Stuart Marsh Shoes
Dec 2017 – Present                              

As e-commerce lead for the group I have responsibility for driving online sales, each brands online presence and agency management. As a Magento specialist (both 1 & 2) I’ve worked with the platform for 5 years, most recently migrating two busy e-commerce sites to Magento 2. Overall responsibility for the e-commerce performance of www.chatham.co.uk and www.rainbowclub.co.uk. I’ve grown the online sales for Chatham and Rainbow Club by 15% and 60% growth respectively year on year, this has been achieved by improving the product photography, online brand presentation, improving social advertising, focusing on best performing campaigns and ultimately putting the customer first to ensure that the journey throughout the website is quick and easy.

In addition planning campaigns using software such as Dot Digital, Mailchimp, Salesfire, WordPress. I also plan and manage integration with numerous platforms such as Amazon and eBay.

Extending beyond the e-commerce sphere my role also has responsibility for analysing and identifying business wide system improvements that ensure a seamless customer experience. Putting in place robust IT solutions to support the internal e-commerce processes.

Digital Marketing Manager
Velobrands Ltd
Jun 2014 – Dec 2017                             

Responsible for all online marketing activities within the Velobrands portfolio. Management of Google Adwords (PPC), Google Analytics, SEO, Landing Page optimisation to minimize customer bounce rate, email marketing campaigns/tracking, maximising traffic and revenue through shopping feeds and A/B testing. A heavy emphasis on remarketing and social advertising including the management of extensive Facebook advertising to get maximum ROI. Commissioning of product photography.

Day to day responsibility for all digital marketing. Including maintenance of:

www.chapeau.cc
www.juicelubes.co.uk
www.velobrands.co.uk
b2b.velobrands.co.uk

Email marketing for all above websites. Management of all social channels within the business:

Instagram: Chapeau, Juice Lubes, VeloBrands
Facebook: Chapeau Juice Lubes, VeloBrands
Twitter: Chapeau, Juice Lubes, VeloBrands

Booking of on and offline advertising in line with campaign objectives

Assistant Marketing Manager
Nu-Heat Uk Ltd
May 2012 – Dec 2014 

Oversee all marketing activities: production of the company exhibition stands; managing agency relationships; creation and placement of off-line advertising; PR activities including case studies, editorial copy and video production. Solely responsible for the digital presence and line management of the marketing team. Working closely with the Marketing Director and an active member of the management team.

Internet Marketing Executive
Nu-Heat Uk Ltd
Apr 2007 – May 2012

Responsible for all online marketing activities, ranging from the website development to email marketing. Management of Google Adwords (PPC), Google Analytics, SEO, Landing Page optimisation to minimize customer bounce rate, email marketing campaigns/tracking, maximising traffic and revenue through shopping feeds and A/B testing. Implementing an online strategy for an established business involving the creation and growth of an e-commerce solution. Introduction of relationship e-mail marketing to maximise lead conversion and sales, using Netsuite.

Senior Web Developer
The NHS Information Centre
Apr 2005 – Apr 2007

Contributing towards web strategy and delivery of key services via the web. Sourcing new and appropriate technologies to meet service needs. Technical management of organisation wide CMS, incorporating the staff intranet and corporate site (www.ic.nhs.uk). Managing IT projects to ensure continued provision of high quality service. Producing regular web trends reports. Major re-brand of entire web presence and migration of websites.

Senior/Web Developer
NHS Information Authority
Dec 2001 – Mar 2005

Day to day management of 12 web sites including www.ecdl.nhs.uk and www.chooseandbook.nhs.uk . Producing pages and applications using ASP. Creating web graphics. Making existing and new sites accessible. Customer liaison to ensure high level of service. Creation of National NHS IT security website. Creating reports using web analysis software for site managers.

Education

  • CIM Diploma in Digital Marketing
  • MSC in Multimedia Computing for e-commerce
    Brunel University, Uxbridge, Feb 2004-Sep 2007
  • BA in Business Management  
    University of Exeter, Exeter, 1999 -2002
  • A-Level in Business Studies
    Exeter College, Exeter, 1996 – 1997                                                             
  • 10 GCSEs
    St Peter High School, Exeter, 1986- 1990

Training

Prince 2 Practitioner – July 2006                 
Prince 2 Foundation – July 2006                 
C# – Aug 2003
Programming SQL Server – May 2003       
XML – Sep 2002                                         
Javascript – Mar 2002